ProDesign was founded in Aarhus, Denmark in 1973. Today, ProDesign is a young, dynamic design company with more than 40 years of experience in the eyewear business. When we create new concepts, we focus on maintaining close ties between functionality and visual expression and remain true to our Danish design heritage.

For many years, we have designed appealing eyewear that is comfortable to wear. We stay true to our Danish origin with a clean and functional design based on good craftsmanship.

Every item in the new collection focuses on flexibility, with frames that work in every situation. The designs of this season are inspired by the functional, clean Danish design tradition and the rough but beautiful Danish nature: the beautiful colors and forms of the coast with its sometimes troubled waters and the shifting shades of the forest. It is the small details of the individual frames that make all the difference. Playing with surprising accent colors, transparency on classic and toned down feminine and masculine frames.